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We should do something for the Chinese digital signage(Hits:) 
Origin Author Add Time2017-07-18
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Digital signage industry is still in the triumph, without breathing the industry so that the rapid growth of other industries to see the red eyes, she has in the past few years has grown from a layman for the heavyweight players. "In the next 10 to 15 years, China will not only become one of the world's strongest economic powers, not only will become the world's 'production workshop'," said Kotler's speech in Beijing last year. , And even that China will become the world's 'research and development workshop', but if a player grows too fast, will not keep up with nutrition, like a person long skeleton, but the hardness and strength of the bones is not reach required.


In this digital signage industry, in fact, there are many combatants, the major enterprises to explore and innovation, in fact, there are some theoreticalists, a variety of digital signage research, from software to hardware. But what we lack in this era is real innovation and practitioners.


There are several types of people who, despite their different starting points and interests, are making their own contributions to China's digital signage.


The first is enlightened. Before 2008, digital signage was a new industry with a concept of chaos. The study of digital signage is still in the stage of ideological enlightenment, in which we can not even figure out the difference between digital signage and digital signings, but on the other hand, these are not high numbers Really created an era of ideological enlightenment.


Since it is enlightened, it is destined to be a paving stone, although their status is undeniable, but also has a strong historical limitations. Some of the typical characters in the enlightened person, who did not work in the digital signage business, did not have any outstanding performance in the business, and were generally engaged in advertising-related work. Enemy people do important work is the idea of ​​inheritance, must they also be a great entrepreneur or an outstanding professional manager that is not objective.


In the history of China's digital signage, they are destined to be a transitional stage. They absorb and inherit the concept of foreign digital signage, but the problem is that they are not necessarily able to keep pace with the times, with global thinking to re-China's digital signs for systematic thinking and analysis.


The second category is a well-known entrepreneur. In the past few years, entrepreneurs have been relying on marketing achievements of their own business, they have failed, but in the digital signage industry, they left things are precious. Unfortunately, the views of these entrepreneurs on China's digital signage are actually not much recorded, we are only in a copy of their reports or their speeches and even the performance of these enterprises in the claws Understand their marketing strategy.


From this perspective, we need some objective and professional journalists to do the work, these jobs may be the history of China's digital signage records. Well-known writer Wu Xiaobo said, the media holding a person is 5%, but the possibility of destroying a person is 300%. This aspect requires the efforts of journalists, making the report more objective, on the other hand also need enterprises open mind, making the behavior of enterprises more transparent. Really strong business is not destroyed by the objective news reports, the enterprise in the final analysis, but the community of this ecosystem in a link.


Let the entrepreneur to record their own behavior and thinking, is reluctantly, after all, not every entrepreneur can say to write. And avoid the same malicious reports, we do not want these words are soft-style case records. By wanton slander to attract the eye or song praises are not desirable, we need is able to inherit the future of corporate digital signage culture of history.


The third category is now active in the digital signage article writing line we - or can subdivide, divided into "actual faction", "theory" and so on. Most of the practical factions from their own work to do material mining, theory, mostly by technical trends and network search to get writing material.


We wrote too many purely empiricist articles for the reader's preferences. This article may be helpful for a certain level of people, but for the improvement of digital signage of the ideological and technical level, it will not be much help. We may be good at summing up, but we are not good at analysis; we may be good at expressing, but we have little thought.
We have written a lot of articles, but come back to rethink, I found it and most of the same article, our thinking - if there is thought - just stay in the summary of the past, we are difficult to use Knowledge of these summary to do rational and scientific analysis, we just know it, but I do not know why. And we really want to jump a new height of the key point is here. Times industry are developing too fast, we only have the constant efforts to chase on.
Do we need to do something for today's digital signage? This may be too broad, strictly speaking, the industry has his own responsibility. What should the vendor do the media, what the government should do. The The
Whether it is a new sign of digital signage, or the forerunner of the first test of water, can become a practitioner with knowledge of digital signage. We are grateful to the Enlightenment, we draw the essence of the entrepreneur's ideas, together to create a digital signage is the brilliant struggle.
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