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Analysis on the Development Trend of Digital Signage Industry(Hits:) 
Origin Author Add Time2017-07-18
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In recent years, software has become the world in a new round of international competition in the strategic high ground; and in China, the software industry has experienced a golden decade, is the core of the information industry and the soul. In the "second five" start of the beginning of the year, the State Council first support policy settled software industry, its development of natural high-profile. As a representative of digital information communication tools, the status of digital signage in information society is more and more important. More and more governments, schools, banks, supermarkets, hotels, airports and other places regard digital signage as important information Application platform.


With the digital signage industry technology continues to mature and the continuous improvement of the industrial chain, economic globalization in-depth development, the application of digital signage has been the traditional areas of expertise to penetrate into many areas of society, market charm continues to increase. As an important carrier of commercial and cultural transmission of digital signage, is gradually becoming an important carrier of advertising competition. In recent years, digital signage industry market demand has increased significantly, according to iSuppli market research firm predicted that digital signage and professional display market in the next few years will continue to grow further, from the market industry research shows that no matter how large the digital signage market at home and abroad Gap, digital signage industry market has been in the domestic trend of forming pattern.


Today, the digital signage market has formed a complex competitive landscape, this is just a new industry to a certain stage of the normal phenomenon, only in the fierce competition in innovation, to lead the digital sign in its field again hit another hot air.


As the digital signage is the rise of a new industry in the past two years, so far has not yet formed an effective industry standard, but its areas involved in more and more enterprises, but also makes more and more users of digital signage Details have a higher demand.


Market areas, digital information dissemination tools technology is increasingly advanced, to establish a strong technology and innovation in the market area to occupy a place, in addition to the need to have a certain market resilience, according to the market constantly changing to develop different s solution. To this end, the need for technology and innovation in a lot of effort, at the same time, according to customer needs to develop targeted solutions. In order to get the user's favor.


Compared to the traditional advertising signs, such as print posters, Yi Labao, billboards, etc., the traditional signs to the audience to disseminate the information is qualitative, static can not be modified, and digital signage can convey information in real time, but also real-time information , More able to measure the spread of benefits, and performance in the performance, whether in the product display, corporate image publicity, audio and video effects can be audiovisual presentation, highlight the brand's rendering and visual shock, thus driving the current digital signage applications and High demand for development. Believe this advantage, but also make digital signage industry more and more stable, more and more long, in the new media champion.
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