Service transformation of digital signage into the restaurant chain
The industry's current domestic digital signage market is a more obvious trend is that traditional hardware manufacturers to abandon stick to manufacturing positions, turn to the system, highly integrated service direction. In the interview, Advantech intelligent person in charge to the projection era network reporter expressed this view.
Facts are indeed the case, with the past in simple to monitor, player, software and other single product show the main difference, many companies this year will be the solution as the focus of exhibits. To Advantech, for example, this year show the so-called brand chain stores program, a hotel program, campus, business programs, for the vertical field to launch different programs.
Digital signage in food and beverage chain successful application case
Southeast Asia chain fast food restaurant application of digital signage
In the Southeast Asia chain fast food restaurant two years ago using the PC platform, but it has been unable to meet the high-definition screen playback needs, and long continuous operation caused by frequent crashes and other accidents, seriously affecting the restaurant's advertising and customer satisfaction. Advantech offers a professional chain of fast food restaurant digital signage solutions, low cost, low maintenance costs, and to meet the high-definition screen playback.
McDonald's global deployment of digital signage
McDonald's as a model for the fast food industry chain, since 2006 began to try to introduce digital signage. In a store located in Southeast Asia, the counter is equipped with a 42-inch plasma screen, the contents of the unified control through the network, basically every two weeks to update. This move to enhance the atmosphere of the store, and further strengthen the interaction with customers, as sales enhancements and brand value to enhance the effective driving force.
In addition, McDonald's has also tried 3D digital signage to show food to customers in a three-dimensional way, and many customers are attracted by this new presentation and brought double-digit sales growth for McDonald's.